The Reformed Broker’s Inspired Analogy


Brokerage firms make more money putting flashing lights on the user interface dashboard, conferring an illusion of control, as though you’re sitting in some sort of cockpit with switches to flip and instruments to make moves with.

The Reformed Broker (Joshua Brown) , “The Best Hedge There Is

A thought like this which I hadn’t found the words for – “illusion of control” – crosses my mind anytime there is a Fidelity or Ameritrade ad with forty- or fifty-something men shown contemplating some often incomprehensibly mishmashed chart of red and green, about to trade.

Ameritrade shills browbeat someone not confident into trading options
Fidelity brags about one second trade execution while this trader’s cat distracts him.

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